The most useful tool of an internet company is search engines. Search engines are the blood life of the internet. Your site has to be easy for the search engines to read and set up properly so when someone searches for the services that you provide your company comes up within the first three pages.
There is a formula for optimization and our company provides this optimization. The difference between a company remaining small and a company increasing size on the internet is web page optimization.
Our company optimizes your site for you and there are three stages of optimization that are employed they are as follows:Content
Your blog or website content is very important and the way that your front page is set up is paramount. Most companies when designing their website think of the look of the site and sad to say most designers have not been trained with SEO skills therefore when the designer designs a site they are mostly going for the look of the site.
The way that your content reads and most importantly the words that are found in your site are more important than the actual site itself. To briefly explain lets consider that you are looking at a site yes of course you are going to look at the appearance first to see if the site is professional but beyond that you are more inclined to try to find information. If that site does not provide the information that you are looking for then you will leave that site immediately go to another.
Your blog or website site must be optimized so that attracts your reader while at the same time attracting the search engines. There are specific keywords that attract the type of clientle that you are targeting and will incline them to remain at your site. We utilize special software that allows us to find out what phrases attract your potential clients and then we make sure that the copy on your site reflects these phrases.
Meta-tags are very important and most companies will spam the search engines. This is a big no, no. If your company is found spamming a search engine that search engine will remove your blog site or web site name from their listing. There are rules that keep you from spamming a search engine.Your blog or website meta-tags must be optimized in order to take full advantage of the search engines without spamming them.
Google, Yahoo, and Bing (MSN) are now the most important of all search engines to be in however we submit your site to over 100 search engines including those as well. We make and pick special pages from your blog or website and place those in the search engines.
Awareness
The second phase of your marketing is awareness it is imperative that your company does not only have a website but now must have a presence on facebook, twitter, youtube, digg, squidoo, blogger etc...
If you only have a blog it is of the utmost importance to make sure that it is listed on one of these viral marketing sites These sites were designed with the intention of increasing network marketing. In other words word of mouth marketing. Friends telling friend about your product and service.
We optimize the content for your blog or website at these sites and make sure that you are getting optimal potential from these sites. These sites also set up a cyclic marketing loop that takes your client from one advertisement to another and keeps them coming back to your site.
In conventional marketing it was done like this:A potential buyer would see your billboard advertisement telling them to do something, like look for their television add for a special, the television ad would them lead them to another type of ad, their newspaper ad would then have you call their location and the representative at their location would tell you to pick up a coupon out of another magazine where they were running an ad.
The purpose of this marketing technique was to make sure that the company's name stayed in the minds of their potential market. You want to do the same with your potential and obtained client base and it is now possible on the internet. Let us set up a cyclic marketing campaign for your blog site or website and begin to capitalize on the true benefits of blogsite marketing.
Follow-up
The first two portions of the marketing campaign are set-up. However just as important as your set-up is daily, weekly, and monthly follow-up. Follow up is the process of making sure that your website or blogsite is increasing rankings on the search engines, keeping your clients aware of your product and announcing your new products and/or services to your client or customer.
This is extremely important and if your website or blog site is not set up correctly then this process will automatically fail.Once your site is set up properly we then begin the process called continual optimization. As most things in life, the internet search engine companies change on a regular basis. It is then essential that your company stay abreast of these changes and make sure that your website is in line with these new policies. If your blog site or web site does not follow the changes in search engine and viral network marketing patterns it can change the whole outcome of your site and whether or not it is going to be found in the search engines or not.
Your site must be found in the first three pages of the search engines when a user types in specific keywords. You might begin in the first or second page of the search engine, however if you do not follow up then you are going to lose that position and begin to drop in the search engines. This causes reduction in new visitors to your site and can also reduce returning visitors to your site, remember that the search engines are the life blood of the internet.
Secondly you must constantly keep your website in front of your customers or clients. As you add products or services, run specials, or just have a blog with new articles. There is a misconception that because a client comes to your site one time that they are going to come there again.
This is not true, you must give them a reason to come to your blog site or web site
If you give them a reason to come back to your site you have to make sure that you have optimized that reason on your website. In other words every article that you or your company writes and every product that is placed on your website must be optimized so that the world can see it. This is extemely important.
Blog Site and Website optimization is a daily ongoing process that does not end.
You Need for each product, service, promotion, or article of your Blogsite or Website:
- Optimally written articles
- Registration of articles
- Submission of articles
- Optimized webpage created for each article
- Blast to your conglomerated email list (from optimized shopping cart and/or optimized article blog)
- Article for each new product
- Registration of each new product
- Submission of Product
- Optimized webpage created for each product
We Offer a four stage blog site and/or web site marketing program
Optimization
includes the following:
Blog Site Optimization - Optimization of your blog
Making sure that your blog is optimized for the search engines and viral network marketing programs
Web Site Optimization - Optimization of your Web Site
Making sure that your blog is optimized for the search engines and viralnetwork marketing programs
Viral Network Marketing
Setting up your companies viral networks and making sure hey are optimized for the website
These include
Facebook, Twitter, Youtube, and Digg just to name a few
also set up of your Google Adwords account and/or the optimization of your google adwords account.
Continual Optimization
There are two options that you have to continual optimization
You can either continual update your Blog Site or Web Site and go through our training, or we can continually optimize your Blog and/or Site. This is totally up to you.
Continual Optimization includes:- Optimally written articles
- Registration of articles
- Submission of articles
- Optimized webpage created for each article
- Blast to your conglomerated email list (from optimized shopping cart and/or optimized article blog)
- Article for each new product
- Registration of each new product
- Submission of Product
- Optimized webpage created for each product
Training
One of our professionals will train you or an employee of your company to be able to continually optimize your Blog or Web Site.
The training is designed to teach an individual the basic skills in order to make sure that they are able to login to the website or blog site and to login and use the different viral marketing venues.
You or an employee of your company will also receive basic SEO training to have a basic understanding of how to optimize your blog and/or site.
When you order our marketing package training is included.
